Digital Marketing Project 1

Overview

This unit enables students to acquire practical experience in the development and production of a significant digital advertising or marketing project, operating in a team environment. The project subjects replicate, as closely as possible, the "commercial-world" environment into which students will move after graduating. This exposes students to essential working-life concepts such as: client focus; business etiquette and ethics; time-management and self-management; teamwork; and most importantly, accountability to their client or employer.

Unit learning outcomes

Students who successfully complete this unit will be able to:

1. Undertake client-needs analysis
2. Develop a proposal for a project (in consultation with client)
3. Conduct a preliminary evaluation of project implementation options
4. Develop project documentation
5. Pitch a project treatment to client (formal pitch presentation)

Teaching methods

Hawthorn

Assessment

Content

• Conducting client and user needs analyses
• Project planning and design (pre-production)
• Production of professional quality project documentation
• Delivering a "pitch”-style presentation